Base color
Build palettes like Canva: complementary, monochromatic, analogous, triadic, and tetradic.
Base color
A color palette is like a carefully chosen set of paint colors that work together harmoniously. Just as an artist doesn't use every color in their paint box at once, designers use palettes to create cohesive, professional-looking designs. Think of it as your brand's color personality - a group of colors that feel like they belong together and create the right mood for your project.
Modern color palettes aren't random - they're built using color theory principles that have been developed and refined by artists and designers over centuries. Companies like Google, Apple, and major brands invest heavily in perfecting their palettes because they know that the right colors can make or break user experience and brand recognition.
Colors that sit opposite each other on the color wheel, like red and green, or blue and orange. These create maximum contrast and vibrancy, perfect for attention-grabbing designs and call-to-action buttons.
Best for: CTAs, alerts, high-contrast designs
Different shades, tints, and tones of the same color. Like having various blues from sky blue to navy - they create a sophisticated, unified look that's easy on the eyes.
Best for: Professional designs, calm interfaces, branding
Colors that sit next to each other on the color wheel, like yellow, orange, and red. These create a warm, harmonious feeling and are pleasing to look at for extended periods.
Best for: Warm designs, food, hospitality, creative work
Three colors evenly spaced around the color wheel, creating a vibrant yet balanced palette. Like red, yellow, and blue - the primary colors that form the foundation of all other colors.
Best for: Vibrant designs, children's products, creative work
Four colors arranged in two complementary pairs, creating a rich, complex palette with lots of possibilities. This is like having two sets of complementary colors working together.
Best for: Complex designs, rich illustrations, artistic work
Break free from traditional color theory and create unique palettes based on your specific needs, brand colors, or creative vision. Sometimes the best palettes are the ones that break the rules.
Best for: Unique branding, artistic expression, custom projects
Start with any color using our intuitive color wheel. Drag to select hue and saturation, then adjust brightness to get your perfect starting point.
Select from complementary, monochromatic, analogous, triadic, or tetradic schemes. Each creates scientifically-proven color relationships.
Adjust individual colors, change palette size, and export in multiple formats. Get CSS, HEX, RGB, and HSL values instantly.
Our color algorithms are based on proven color theory and industry standards used by professional designers worldwide. Every palette follows mathematical principles for perfect harmony.
Built by experienced designers and developers who understand the nuances of color theory, accessibility, and modern web development. Our tools incorporate decades of collective experience.
Thousands of designers, developers, and creative professionals rely on our tools for their color palette needs. Our palettes have been used in websites, apps, and designs worldwide.
Hue is what we commonly think of as color - red, blue, green, etc. It's measured in degrees around the color wheel, with red at 0°, green at 120°, and blue at 240°.
Saturation controls how vivid or muted a color appears. High saturation means bright, intense colors, while low saturation creates softer, more subdued tones.
Value determines how light or dark a color is. This is separate from hue and saturation - you can have light blue or dark blue, both with the same hue but different values.
Reds, oranges, and yellows. These colors tend to advance toward the viewer and create feelings of energy, warmth, and excitement.
Blues, greens, and purples. These colors tend to recede from the viewer and create feelings of calm, trust, and professionalism.
Blacks, whites, grays, and beiges. These provide balance and contrast without overwhelming the design. They're essential for readability and hierarchy.
Join thousands of designers and developers who trust Gradient Generator for their color palette needs. Create professional, harmonious color schemes in minutes.